A Collaborative Network of Professional Specialists
THE METHOD
1:1 DIRECT GUIDANCE IS CRITICAL TO SUCCESS
“I founded Vivvidae to work closely with companies that are passionately pursuing improving people’s lives with their technology innovations.”
Karen E. Miller Gillis, Chief Executive Officer
Over the past three decades, I've built life science start-ups, focusing on delivering revolutionary inventions to patients and supporting healthcare practitioners with cutting-edge technologies. My journey began with a degree in Business Economics from Brown University, leading me to turn intellectual property into successful products in clinical studies and the market.
Starting in the field, I improved physician support in the operating room and enhanced a rapid-infusion system for trauma cases. Joining Optos as the fourth U.S. employee, I designed new practice integration and economic models, driving substantial revenues and patient acceptance. At Mpathy Medical, I led a team that quickly gained market share, resulting in the company's acquisition within three years.
Later, at Touch Bionics, I restructured the business into profitability, supporting healthcare practitioners effectively and contributing to the company's acquisition. In a venture fund, I served as venture director and president, overseeing the successful launch and growth of the flagship portfolio company through fundraising rounds.
Throughout my career, I've launched 28 medical technologies, growing valuation, revenues, and market share. I've led talented teams, resulting in four successful company exits, all benefiting patient care. Now at Vivvidae, I'm excited to share this knowledge to develop new ventures with positive impacts.
“When you work with Karen at Vivvidae™ you get expertise customized to you with none of the B.S."
Steve M. Cullen, Creative Director ALLTOGETHERNOW
The Squad:
Many teams, one process. Customized to your business.
We leverage our network for the right industry experience. Our experts are assembled to accomplish what your company requires. Our team will expand and contract to fit your needs.
Our Network Of Experts
78 Engineers
32 Scientists
43 Clinical Researchers
8 Intellectual Property Experts
300+ Sales and Marketing Specialists
500+ Physician KOLs
30 Manufacturers
18 Regulatory Experts (FDA, CE)
7 Strategic Search & Acquisition Specialists
1 Award Winning Branding Expert Team
Brand Partners
AllTogetherNow (ATN) are a group of phenomenal creative minds who share Vivvidae's culture and approach to delivering above and beyond expectations.
Drawing on 20 years of industry knowledge, ATN blends the flexibility and personalized approach of a freelancer with the unity, knowledge, and reliability of a seasoned agency.
When deployed on a project, the AllTogetherNow team becomes an extension of the Vivvidae team, ensuring that your brand design is cohesive to your overall commercial strategies. This approach allows us to deliver to you an elevated brand that is in line with your company's vision and market approach.
Why Branding?
Your brand defines your customer's experience. There is no market where the customer's experience matters more than in the delivery of life sciences advancements to clinicians and the people they treat.
Creative Services
Naming
Strategy & Positioning
Copywriting
Branding
Art Direction
Creative Direction
Logo Design
Website Design
Digital & Print Advertising
Packaging & Collateral
Pitch & Presentations
Events & Activations
As regulatory approval processes in Europe shift, access to the United States market for your technology has never been more important. Our team has deep expertise in working with companies outside the US to provide end to end stewardship to successfully launch their products in the US.
US Market Access Stewardship
US Market Access
Clinical Trails
Regulatory Strategy
Commercial & GTM Planning
Revenue Modeling
KOL Recruitment
Market Research
Product Launch Programming
Why US Market Access Services?
If your company is based outside the US, and you plan to commercialize your technology here, there are multiple strategic considerations that Vivvidae is well equiped to guide you through. We turn good strategies into a clear set of tactical deliverables, and allow you to access expert US team members at a fraction of the cost to hiring a senior US team.
Reimbursement and PDAC Support
Marketing Toolkits & Sales Collateral
Tactical GTM Execution
Clinical Setting Product Integration
Practice Marketing Programs
Sales Process & Team Build
Holistic Customer Support Readiness
Reimbursement & Economic
Modeling Partners
We bring the exact subject matter experts with experience specific to your technology to the team to unlock your product's full economic potential. Through 30+ years of experience we know the people who are the best at what they do.
Why Economic Modeling?
The earlier you can understand who will pay for your technology and how your clinician customers will access this payment, the more likely your technology is to reach the patients who need it.
Economic Modeling Services
Competitive Landscaping
Comparables and Valuation Analysis
Pricing Sensitivity Analysis
Reimbursement Strategies
Coding Support
PDAC Applications & Approvals
Sales & Distribution Channel Strategy
Revenue Modeling
Customer Support & Training Requirements
Product Launch Programming
Join The Squad
Go to market, change the world, succeed and have a great time doing it.